Objective
A very successful insurance company built a new corporate headquarters facility. The exterior was made almost completely of glass and marble. To complement the beauty of the building the CEO wanted a lobby piece for the center of the atrium to symbolize the corporate mission: “The flame of change involves us today and positions us for tomorrow.” In addition to the lobby piece, the company wanted to recognize the top management and the company VIP’s at an upcoming dedication ceremony.

Strategy
The CEO chose the Tuxedo Flame as the lobby piece because it was symbolic of the corporate mission and values. The company name and dedication date were hand-etched on the black glass, while the corporate mission was etched on the clear flame in front.

The CEO chose the Inspiration Crescent, to honor the company VIP’s. This award was personalized with a statement about new beginnings.

Tuxedo Flame - Item #6065

Inspriation Crescent - Item #5112

Result
Adding the beautiful crystal and black glass Tuxedo Flame to the lobby added symbolism to the surroundings. Now the corporate mission and values are on display for everyone to see as they enter the building. To further reinforce the corporate mission and values, each VIP displayed the Inspiration Crescent in their office.